Farmers Rev Up for the Shell Rotella SuperTractors Competition

Shell Rotella is once again tipping its hat to the grit of long days and the pride farmers have in their work with the fifth annual SuperTractors competition. Timed to celebrate National Farmer’s Day on October 12, this online contest gives farmers across North America a chance to show off their iron workhorses — the tractors that help keep their operations running strong.

Modeled after the legendary Shell Rotella SuperRigs truck beauty contest, SuperTractors has quickly grown into a can’t-miss event for the ag community. From now until September 25, farmers can submit photos of their prized equipment along with a quick story about why their tractor deserves the spotlight. Winners will take home $250, 10,000 MyMilesMatter points, and a custom Shell Rotella-branded Carhartt jacket. Entering is simple — just click on the supertractor entry site, and follow the registration process. 

“Farmers represent resilience and tradition, and their tractors often tell the story of that legacy,” said Julie Wright, North American Brand Manager at Shell Rotella. “With SuperTractors, we’re proud to honor the vital role farmers play in our communities while celebrating the pride they take in the equipment that keeps their farms flourishing.”

Once entries are in, it’s the fans’ turn. From September 26 to October 8, MyMilesMatter members can cast one vote a day for their favorite tractor here. The farmer with the most votes will be announced by Farmer Grayce on October 11, 2025, just in time for National Farmer’s Day celebrations.

Key dates to remember:

• Registration: Now through 5 p.m. CT September 25
• Voting: 10 a.m. CT September 26 through 8 a.m. CT October 8
• Winner Announcement: October 11

Shell Rotella has long backed the backbone of agriculture: hardworking farmers, and the SuperTractors competition is just one more way to recognize the people and machines that keep North American farms moving forward.