What Happened As 2025 winds down, 2026 marketing decisions begin to loom larger on the horizon. Many decisions will need to be made as marketing opportunities unfold. Creating a balanced approach in front of the upcoming season will take time, energy, and concentrated effort. Yet, it can be kept somewhat…

As U.S. poultry producers face a sharp resurgence of highly pathogenic avian influenza, a bipartisan coalition in Congress is urging the U.S. Department of Agriculture to immediately restore full surveillance, reporting, and coordination efforts. The push comes amid more than 90 new detections in the last 30 days and over…

March corn ended the day up 1½¢ at $4.38¼ per bushel. January soybeans closed up 1½¢ at $11.24¾ per bushel. March CBOT wheat closed up 4½¢ at $5.39¼ per bushel. March KC wheat was up 5¾¢ at $5.28¼ per bushel. March Minneapolis wheat was up 4¾¢ at $5.80¾. “Grains spent…

Gracyn Stevens of Kirklin, Indiana, is the winner of the 13th annual NCBA National Anthem Contest. Stevens will sing the Star-Spangled Banner at CattleCon 2026 in Nashville from Feb. 3 to 5.  “Cattle have nutritional and economic value, but to me their value is immeasurable; it is an honor to…

By Susan Heavey and Doina Chiacu WASHINGTON, Nov. 25 (Reuters) – Chinese purchases of American soybeans are “right on schedule”, U.S. Treasury Secretary Scott Bessent said on Tuesday, citing an agreement for Beijing to buy 87.5 million metric tons of the U.S. product over the next three and a half years. The U.S. and China will always…

The internet is filled with influencers all vying for your views. Who you choose to watch can have a surprisingly impact on how these content creators continue to reach people and on what kind of content the algorithms serve you moving forward. One super popular area for creators today is…