LAY’S returns to the Super Bowl with nostalgic ‘Little Farmer’

Lay’s is making a heartwarming Super Bowl return with a commercial featuring a young farmer’s daughter growing potatoes. The ad follows the girl as she tends to a single potato plant on her family’s farm that grows crops that eventually become Lay’s chips. 

The commercial captures the essence of young rural life, with the girl joyfully helping plant and harvest potatoes while learning from her parents. Through picturesque shots of golden fields, rustic barns, and close-knit family moments, the ad paints a nostalgic picture of farm life, emphasizing the effort behind every bag of Lay’s chips. The ad’s sentimental tone, combined with its stunning cinematography, hopes to resonate with audiences who value authenticity and tradition.

As part of the campaign, Lay’s is also launching its All Dressed chip flavor in the U.S., celebrating a popular Canadian favorite. While the ad focuses on the farmer’s daughter and the brand’s commitment to using quality ingredients, it ends with a nod to American farmers and the company’s use of their produce.