John Deere announces Jackson Laux as Chief Tractor Kid

He comes across like the guy who sold your grandfather a tractor back in ‘73, enjoys the look of a clean lawn, and every morning checks the chicken coop for fresh eggs. And today, he’s John Deere’s Chief Tractor Kid.

John Deere is partnering with Jackson Laux, a 9-year-old farmer and viral social media sensation known for his love of tractors and farming. Jackson will create content for Deere’s social media channels throughout the next year to bring awareness to the people working tirelessly in agriculture.

“Wise beyond his years, Jackson brings a fresh perspective to an industry that has been around since the beginning of time,” said Jennifer Hartmann, global director of strategic public relations and enterprise social media. “Creating content alongside Jackson will help us introduce agriculture to a new generation in fun, unique formats that capture the true day-to-day life of a farmer.”

Jackson first went viral on TikTok in November 2023 when his cousin posted a video of him in response to the comment “farm kids are just built different” — and he hasn’t looked back since. Coined as the youngest tractor expert by his followers, Jackson has worked on his family’s farm in “good old South Whitley, Windy-ana” since the day he could walk. Jackson comes from a family of fifth-generation farmers.

@justbeckythings Reply to @peachstatehomesteader he sure is….8 years old & already owns his first of many to come @johndeere ♬ original sound – Becca

“Farming is really cool, and I want to show other kids my age why they should get into farming too. And show farmers of all ages why they should take the time to teach us younger ones,” Jackson said.

Deere’s Chief Tractor Officer, Rex Curtiss, visited Jackson’s family farm where Jackson taught him how to plow fields, harvest corn, and take care of his prized chickens. Jackson will continue to inspire the next generation of farmers as Chief Tractor Kid, highlighting the stories of the people who are our source of food and fuel.

@johndeere @justAjacksonthing ♬ original sound – John Deere

And in the words of Jackson: “That’s all she wrote.”