A strategic collaboration between Indigo Ag and Truterra aims to simplify and expand sustainability solutions for farmers. The companies plan to build a common framework for programs to ensure improved consistency and standardization of agricultural sustainability outcomes.
Indigo will provide industry-leading science, data, and technology capabilities while Truterra will offer farmer engagement and ag retailer expertise.
“Truterra is confident in its ability to lead [and] drive cooperation and certainty in the ag sustainability space,” said Jamie Leifker, president of Truterra, in a news release. “Our network of ag retailers is positioned to guide farmers to the programs that best matches the needs of their operation, which in turn can drive confidence for downstream buyers. Working together with Indigo Ag will boost our shared goals to deliver more consistent and standardized solutions while advancing current and future value chain relationships.”
In 2025, the partnership will focus on expanding farmer and ag retailer access to registry-based credit opportunities and expanding the scope 3 programs offered by Indigo and Truterra. Future goals include aligning on scientific rigor and improving the efficiency of data collection.
“Working together, we can address the confusion among farmers and other value chain participants as they navigate multiple, often incompatible, ag sustainability programs that undermines trust in the market and results in the loss of value,” said Ewan Lamont, head of Indigo’s sustainability solutions business. “This is an important moment for the maturity of the market for agriculture sustainability solutions. It will enable us to accelerate the adoption of standard setting, agriculture sustainability solutions, which creates valuable options for farmers that complement and diversify their operations as well as meeting the needs of the value chain and benefiting the planet.”