AI platform Source.ag named AgTech Startup of the Year

AgTech Breakthrough has chosen Amsterdam-based Source.ag, a provider of artificial-intelligence solutions for vegetable growers, as its 2024 Startup of the Year 2024.

Founded in 2020, Source.ag has brought together a engineers, plant scientists, and growers to build what it calls the sector’s most advanced AI. Its solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is helping to make covered greenhouse agriculture accessible, profitable, and globally scalable.

The company has used this platform to work with Syngenta, Harvest House, Rainbow International, and Agrocare Growers. Globally, more than 300 commercial greenhouses in 16 countries benefit from Source.ag’s solutions.

“Being at the forefront of providing innovative technology that empowers growers worldwide to democratize access to fresh vegetables, we are honored to be recognized in the AgTech Breakthrough Awards,” said Rien Kamman, Co-Founder and CEO at Source.ag.

Source.ag says it uses artificial intelligence “to decode plant biology and empower growers to succeed.” The company takes a hybrid approach, combining plant and data science, to analyze the underlying biology and processes behind plant behavior. The company says this allows better transparency and robustness and requires less data to get started.

“This recognition is a testament to our dedication to pushing the boundaries and delivering cutting-edge solutions that meet the evolving needs of growers around the world,” Kamman said.

AgTech Breakthrough, a brand that looks to highlight some of the best in agriculture each year, doles out awards in more than 50 categories covering major topics such as Farm Management, Irrigation, AgTech Industry Leadership, Value Chain, Livestock, Indoor Farming, and Harvest Solutions. 

Among some of the other notable 2024 winners are:

• Traction — Farm Management Company of the Year
• Renaissance Bioscience — Crop Protection Solution of the Year
• Lumo — Irrigation Innovation of the Year
• Tevel — Overall Harvesting Innovation of the Year
• ClimateAi — Predictive Analytics Solution of the Year
• DeLaval — Overall Agriculture Robotics Solution of the Year
• Bushel — AgTech Finance Platform of the Year