AGwagon’s PRORODEO Special Edition is a heavy-duty truck package built to match the realities of ranch, farm, and rodeo life that include long days, rough ground, heavy loads, and the need to stay organized and connected wherever you end up.
Created through a partnership with the PRCA, it takes the core AGwagon concept (a purpose-built agricultural truck) and adds rodeo-driven design details from top athletes, along with bold PRORODEO branding throughout the truck.
“The AGwagon is the first purpose-built truck specifically designed to meet the rugged demands of agriculture and Rodeo,” says Pat Driscoll, founder and CEO of The Certified Agriculture Group. “Each truck is designed to handle whatever tough tasks it has to perform, from hauling heavy loads to navigating rough terrain to heading to the next rodeo in comfort and style.”
At its foundation, the PRORODEO Special Edition is about control and durability. The suspension is upgraded with FOX Performance Elite 2.5 shocks front and rear, tuned specifically for the slower travel and heavier weight demands of farm and ranch trucks. Ultra HD BDS front suspension and lift components add about three inches of clearance and are fabricated for long-term, multi-surface abuse, while a FOX steering stabilizer helps reduce vibration and improves handling when roads disappear into ruts, mud, or gravel.
A truck will also be displayed outside of Cowboy Christmas at the Wrangler National Finals Rodeo to promote Teton Ridge’s Pro Fantasy Rodeo, a contest that includes an AGwagon as the grand prize. More details on the contest can be found at www.profantasyrodeo.com.
Multiple trucks will also be on display at the Fan Zone located outside of the Thomas and Mack arena. In addition to kicking the tires on an AGwagon, people in attendance can also meet and get autographs from select rodeo athletes.
- Friday, December 5: Jordan Jo Hollabaugh from 1 to 2 at Booth 20141 in the Hunter & Outdoor Christmas Expo
- Saturday, December 6: Leighton Berry from 1 to 2 in the East Lobby of Cowboy Christmas
- Monday, December 8: Jackie Ganter from 1 to 2 in the East Lobby of Cowboy Christmas
- Tuesday, December 9: Jackie Ganter from 1 to 2 at Booth 20141 in the Hunter & Outdoor Christmas Expo
- Wednesday, December 10: Leighton Berry from 1 to 2 at Booth 20141 in the Hunter & Outdoor Christmas Expo
- Friday, December 12: Jordan Jo Hollabaugh from 1 to 2 in the East Lobby of Cowboy Christmas
That capability is backed up with off-road-ready wheels, tires, and recovery gear. The package includes 18-inch Method wheels with bead-grip technology to reduce tire slip and improve traction, paired with 35-inch BFGoodrich HD all-terrain tires designed to perform in messy conditions and shed mud and manure more efficiently at low speeds. A full-size spare with a matching custom wheel mounts in the factory under-bed location, so you’re not giving up bed space to stay prepared. For the moments when traction still isn’t enough, the truck can be equipped with a Warn 15,000-pound winch and a closed-system winching setup.
Visibility and task lighting are major priorities, too — especially for early mornings, late nights, fog, dust, and bad weather. Lighting upgrades include premium fog lights, high-output front bumper light cannon upgrades with amber covers for improved visibility in dusty or foggy conditions, rear-facing bumper-mounted backup lights, ditch lights, and rack-mounted work lights to illuminate job sites and loading areas.
The exterior is reinforced with Ultra HD front and rear bumpers mounted directly to the chassis for strength. Power running boards make daily entry easier while also serving as rock deflectors to help protect rocker panels. Heavy-duty bed steps improve access, and paint protection film helps keep the truck looking sharp even after plenty of brush, grit, and hard use.
Where AGwagon really leans into the “work tool” identity is in bed utility and modular storage. A heavy-duty headache rack provides structure and mounting real estate for gear, including a Starlink rack mount for satellite internet — useful for remote operations and long hauls where cell service is unreliable. Bedside and cab MOLLE panels support configurable storage, and mounted accessories like an axe and shovel give you fast access to tools for field fixes. Mounted RotoPax tanks can carry essentials like DEF, water, or diesel. There are also modular packout mounts designed to keep off-road and work gear secured and easy to reach, along with rear wheel liners to reduce damage from debris.
For towing and hauling, the package can include air supply and load-leveling equipment built for practical, daily use. A Firestone Air Command system provides wireless control from inside the cab, supported by an ARB twin air compressor, an under-bed air tank mount, and a compact reel with a long braided air line for quick access. A bed-mounted tire pressure gauge rounds it out for those who regularly adjust pressures between road and rough terrain.
Inside the cab, the PRORODEO Special Edition leans into comfort without pretending the truck won’t get dirty. It offers custom front and rear floor mats made for cleaning and durability, plus custom AGwagon leather seating designed for heavy wear while staying comfortable over long drives. For communication in off-grid areas, a two-way GMRS rugged radio can be integrated into the console, prewired and mounted for reliability.
The rodeo-specific features and styling are what set this edition apart. PRORODEO headrests and console branding, a graphics package, and PRCA badging on the door and tailgate make the partnership visible, while practical additions — like a hat rack — fit the day-to-day lifestyle. One of the most distinctive functional features is the livestock monitoring system, which allows the driver to keep an eye on live cargo in a trailer from inside the cab.
Availability is currently tied to heavy-duty platforms: the PRORODEO Special Edition can be built on Ford Super Duty or Ram HD trucks, with Chevrolet/GMC HD versions expected in 2026. AGwagon trucks are sold through dealerships, and buyers who purchase through a Certified Ag Dealership (CAD) can qualify for AgPack, an agricultural savings bundle supported by dozens of ag companies. The program is positioned as a major value-add for working buyers, alongside CADFi financing designed around irregular farm-style payment schedules and CADProtect, an ag-focused extended service protection option meant to cover gaps in typical service contracts.
