Mahindra announces 2025 military giveaway winner

Mahindra Ag North America announced the winner of its 2025 Military Salute Giveaway, a nationwide initiative honoring the service and sacrifice of U.S. military personnel, Lt. Colonel George Knight, retired U.S. Air Force Reserve. He’s now one of a select few to own the ROXOR Independence Edition, a special edition, off-road vehicle distinguished by a bold, patriotic paint design that pays tribute to America’s service members.

“Thank you to all of the veterans, active-duty military personnel and reservists who participated in the 2025 Military Salute Giveaway,” said Viren Popli, MAgNA President and CEO. “Congratulations to our new winner, George. While no gesture can truly match the sacrifices you’ve made for our nation, we hope your new ROXOR serves as a lasting symbol of our appreciation and respect.”

Each year, the Military Salute Giveaway underscores the company’s commitment to honoring those who serve. As a key component of Mahindra’s broader mission to drive positive change, this annual campaign has garnered thousands of nominations from across the country.

“Winning the giveaway is an incredible honor! As a veteran, being recognized by Mahindra shows they truly value military service. Their commitment and spirit of giving back to our great country means the world to me,” shared 2025 Military Salute Giveaway winner, Lt. Colonel George Knight.

Knight, who retired from the U.S. Air Force Reserve after a distinguished 20-year career, including active duty during Desert Storm, now serves as a dentist for the Cherokee Nation in Vinita, Oklahoma. After retiring from the military, Knight taught at the University of Texas Health San Antonio School of Dentistry before moving to Rogers in 2024. He now commutes 50 miles each way to care for his patients.

Knight was nominated for the giveaway by both his wife and stepdaughters, and the winning nomination came from his stepdaughter, Kirsten, making the moment even more meaningful for the entire family.

“We see UTVs around here all the time, and I’m very excited about getting my ROXOR,” Knight shared, looking forward to exploring the wooded trails around his Rogers home. His new ROXOR will be supported by local Mahindra dealer Four State/Tatum Motors in Tontitown, Arkansas, owned by Paul Vigano.

“I’m not just proud to be part of this wonderful celebration, I’m grateful for the appreciation shown by Mahindra. Thank you for making this moment special,” said Knight.

The ROXOR presentation follows MAgNA’s joint event with the Association of Equipment Manufacturers at its Houston headquarters in August. This event celebrated the vital contributions of 345,000 Texans and 2.3 million men and women nationwide who play a crucial role in building, powering and feeding the world through equipment manufacturing.

Engineered for durability and performance, each limited-edition ROXOR is built with a 2.7L turbo diesel engine delivering 55 horsepower, a boxed steel frame and a heavy-duty transmission, a combination designed to thrive in the most demanding conditions. With fewer than 1,000 units, these exclusive models offer farmers, landowners and outdoor enthusiasts a rare opportunity to own a bold new ROXOR.

To learn more about MAgNA and its longstanding commitment to driving positive change, supporting military personnel and local communities and empowering hobby farmers, ranchers and rural homesteaders with innovative products, visit www.mahindrausa.com.