Kubota Tractor Corporation today announced what they’re calling a “groundbreaking” partnership with multi-platinum musician Post Malone. In a play off of one of Malone’s biggest hits, Kubota is saying that this partnership gives them a “Guy For That” when it comes to getting work done.
Kubota will provide a range of equipment to manage Malone’s expansive property, while also becoming an official sponsor of the artist’s Travelin’ Tailgate, a fan experience accompanying select dates of his upcoming nationwide stadium tour.
Malone will get two L6060 compact tractors from Kubota’s Grand L60 Series, an LX2620 compact tractor, and an SSV75 skid steer loader.
“We can’t wait to join the Travelin’ Tailgate Tour and share the Kubota experience with music lovers nationwide,” said Theresa Duncan, Associate Director for Marketing and Advertising at Kubota Tractor Corporation.
Malone spent his formative years in Grapevine, Texas, the same city where Kubota Tractor Corporation is headquartered.
As an official sponsor of the Travelin’ Tailgate, you will see Kubota’s branding at all 10 tour stops, including logo recognition on all tailgate marketing materials, and a Kubota booth, allowing fans to get up close and personal with Kubota equipment. Kubota will also host a sweepstakes where they will contribute $1 for every entry to long-time partner, the Farmer Veteran Coalition, up to $10,000. Prize details to be announced at launch.