Women-focused ag-media organization will launch soon

Three women in the agriculture communications and marketing space are creating a new nonprofit called the Association of Females in Agriculture Media with the intent of better supporting women in all realms of ag media.

The group, shortened to A-FAM, officially launches Dec. 1. It will seek to provide networking, professional development, mentoring, and personal support for women in this space, including broadcast, print, digital, podcasting, sales, and industry relations.

The three founding trustees are:

• Sabrina Halvorson: She is the National Correspondent for AgNet Media, the host of the daily ag radio talk show The AgNet News Hour, and farm broadcaster for four networks including AgNet West, Southeast AgNet, Hoosier Ag Today, and Michigan Ag Today. She also was awarded the 2024 Farm Broadcaster of the Year award by the National Association of Farm Broadcasting.
• Corryn LaRue: She if a former bureau chief for RFD-TV and currently serves as a farm broadcaster and content specialist with the American Ag Network, delivering reports across various platforms.
• Aria Wilcox: She works in the sales and events department for a California-based agriculture magazine and trade show company and leads marketing for her family’s book publishing business.

“Over the past few years, I’ve had a lot of women approach me and express the need for sessions that focus on us and what we go through with our careers and lives in general,” Halvorson said. “Nothing against men, but as much as they may want to, they often don’t truly understand the different things women go through in our careers and our lives.”

Halvorson noted that no one will be turned away from membership, even men, but that the first priority is always that A-FAM remains a safe space for women to have meaningful conversations without worrying about repercussions.

The organization already has monthly virtual sessions planned through April of 2025, with speakers on topics such as diversity at the ag table, building a trusting relationship with your audience, utilizing the latest tools of the trade, and building your personal brand.

Membership is currently free. For more information, visit the A-FAM website.