Washington FFA officer team’s impactful social media presence

With state conventions well underway across the nation, there’s one officer team whose social media presence has shone this past year. The Washington FFA State Officer Team isn’t just leading in person — they’re making waves online.

With a dynamic social media presence, this year’s officers have taken to short-form video (like Reels) to share the FFA experience in fresh and engaging ways. Whether through behind-the-scenes videos, leadership insights, or interactive Q&A sessions, they’re bringing agricultural education and FFA culture to a broader audience than ever before.

The officer team has embraced storytelling to connect with members across Washington state. Through Reels and posts, they highlight the daily lives of FFA members, celebrate achievements, and even tackle serious discussions about the future of agriculture.

Their content ranges from fun and lighthearted — showcasing chapter visits, road trip antics, and convention highlights — to informative and inspirational, featuring scholarship opportunities, SAE spotlights, and advocacy efforts. With Sunrise Livestock Services producing the videos on behalf of the state officer team, one of their Reels has even earned as many as 2.5 million views.

As the 95th Washington FFA Convention & Expo approaches on May 8 to 10, the current state officer team is preparing to pass the torch. Leading the team is Emily Ryder, State President from the Ellensburg FFA Chapter. Assisting her in leadership are Levi Kukes, State Vice President (Quincy FFA); Ashley Landt, State Secretary (Reardan FFA); Makenna Barron, State Treasurer (Waitsburg FFA); Jordan Jelinek, State Reporter (Richland FFA); and Kassidy Wilfong, State Sentinel (Pateros FFA).

A recent Facebook Reel shared on social media showcased the undeniable bond that comes with working together as a team, a connection forged through long hours, shared challenges, and unforgettable experiences.

Here’s some of their work that’s undoubtedly resonated with members across the nation:

Even as the team prepares for state convention, they’re finding humor in the small struggles:

From Reels about the connection FFA advisors have to their students:

To humorous skits comparing prepared speakers and extemporaneous speakers:

And uniting us all in the challenges of remembering your prepared speech under pressure:

While highlighting the humor of leading on a female-dominated team: 

The team has even managed to unite FFA members who compete in Parliamentary Procedure:

Everyone’s struggle with class reasons:

And the universal challenge of keeping AET up to date:

Not to mention a nod to how freshmen change through FFA:

As this team prepares to take its final bow, their influence will continue to inspire the next generation of leaders with its quirky nods to teamwork, leadership, events, and more of what FFA has to offer.