Top 9 pro-farmer celebrities: Who’s supporting ag’s way of life

Farmers are the backbone of our food system, yet public perception of agriculture is often shaped by powerful voices in pop culture. Celebrities can play a significant role in amplifying support for farmers or, conversely, perpetuating harmful narratives. Here’s a look at some of the most prominent pro-farmer celebrities shaping the conversation around agriculture today.

Pro-Farmer Celebrities: Advocates for Agriculture

1. Luke Bryan

The country music star has deep agricultural roots, growing up on a peanut farm in Georgia. Bryan actively supports farmers through initiatives like his annual “Farm Tour,” which brings music to rural America and raises funds for college scholarships for farming families.

He’s a proud advocate for rural communities, frequently highlighting the importance of farmers in his music and interviews.

2. Mike Rowe

Known for hosting Dirty Jobs, Mike Rowe has been a consistent champion of the working class, including farmers. His foundation, mikeroweWORKS, promotes skilled trades, including agricultural careers, and he often uses his platform to celebrate the hard work of farmers and ranchers.

His no-nonsense approach to bridging the gap between consumers and producers resonates with farmers and fans alike.

3 & 4. Kristen Bell and Dax Shepard



Though they may not seem like traditional agriculture advocates, this Hollywood couple runs a regenerative farm and often discusses the importance of sustainable farming practices.

They’ve used their platform to highlight the challenges of farming and the importance of local food systems.

5. Kacey Musgraves

Another country music star, Musgraves, has voiced support for farmers through partnerships with agricultural organizations and her advocacy for rural communities. Her music often reflects the struggles and beauty of rural life.

6. Kevin Costner

With his roles in films like Field of Dreams and the TV series, Yellowstone, Costner often portrays characters connected to the land and rural life. While he’s not necessarily directly tied to farming initiatives, he consistently speaks about the value of protecting the land and honoring those who work it.

His thoughtful portrayal of ranching and farming families has earned him respect in agricultural circles.

7 & 8. Chip and Joanna Gaines



As part of the Magnolia empire, Chip (with wife Joanna) are deeply rooted in farm life. The couple operates a farm near Waco, Texas, where they grow crops and raise livestock.

Chip is passionate about teaching people the importance of knowing where their food comes from and respecting the hard work of farmers.

9. Jeremy Clarkson



Saved the best for last! The former Top Gear host shocked everyone when he launched Clarkson’s Farm on Amazon Prime. The show documents his journey managing a 1,000-acre farm in England, diving headfirst into the realities of modern farming. Clarkson’s raw, unfiltered humor combined with his genuine effort to understand farming’s challenges — regulations, weather, machinery, and public perception — has resonated with audiences worldwide.

While often comedic, the show provides an honest portrayal of the hard work, risks, and frustrations farmers face daily. Clarkson has become an unexpected advocate for farmers, using his massive platform to highlight how undervalued agriculture is, all while pushing for better policies and public understanding of what it takes to put food on our tables. His efforts to show the *true* realities of farming have won over both rural and urban viewers alike.

So why does celebrity influence matter? Celebrities have massive platforms, and their opinions can shape public discourse in profound ways. When they use their influence to support farmers, it can shine a positive light on the critical work of producing food, fostering understanding, and inspiring meaningful support for rural communities … all while improving policy and perception.

Which celebrity voice is your favorite?

Michelle Miller, the Farm Babe, is a farmer, public speaker, and writer who has worked for years with row crops, beef cattle, and sheep. She believes education is key in bridging the gap between farmers and consumers.

This article was originally published in December 2016 and was updated in January 2025.