Agri-tech business Hectare has rebranded and relaunched Graindex under its own brand as Hectare Trading.
The platform creates an online marketplace for grain buyers and sellers to trade directly, and also provides market data.
A new app is being launched which will offer live market insights and prices as well as allowing users to view current trading positions.
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Hectare Trading uses farm assurance information to increase buyer confidence and ensure sellers are authentic.
Co-founder and arable farmer Andrew Huxham said: “Our vision has always been to make life easier for the people who keep agriculture moving, and with Hectare Trading, we’re taking a significant leap forward.
“Expect a more efficient, secure, and easy-to-use platform that caters to the evolving needs of our forward-thinking farmers.”
Hectare also runs online livestock trading platform SellMyLivestock and record-management system Hectare Inventory.
More than 140,000 farm businesses have used Hectare products since its inception in 2015 with more than £1bn of commodities being traded through the platforms.