Fourth annual virtual SuperTractors competition kicks off

From now until Sept. 26, farmers across North America can enter their unique farm equipment in the SuperTractors competition, a virtual event that aims to encourage farmers to showcase their impressive tractors.

The event is put on by Shell Rotella and is now in its fourth year, with the timing coming just ahead of National Farmer’s Day on Oct. 12. The winning entry will get $250, a custom Shell Rotella-branded Carhartt jacket, and 10,000 MyMilesMatter points, which is Shell Rotella’s rewards program for going the distance with certain products.

Farmers who want to enter can visit this site until 5 p.m. CT Sept. 26, at which point people’s choice voting will open up. MyMilesMatter members can cast their votes for their favorite tractor once a day from Sept. 27 through Oct. 9 at this site for U.S. members and this site for Canadian members. 

“These farmers embody dedication, putting in countless hours to help provide for their communities across North America,” said Julie Wright, North American Brand Manager at Shell Rotella. “As we approach National Farmer’s Day, our goal is to celebrate these agricultural champions by showcasing the deep pride they have in their work and equipment through our annual SuperTractors contest.”

The contestant with the most fan votes will be contacted by a Shell Rotella representative. The winner will be announced by eighth-generation farmer and social media personality Farmer Grayce via Shell Rotella’s social media channels on Oct. 12 to celebrate of National Farmer’s Day.

Contest is valid in the 50 US, DC, and Canada. Void in Quebec and where prohibited or otherwise restricted by law. Terms apply. For full Official Rules and more details, visit this U.S. site or Canadian site.