November 14, 2023
We know that drinking dairy milk, which provides the body with essential nutrients necessary for healthy bodies, is not something to be shamed for. In fact, 92 percent of American households consume dairy milk, yet we have seen a growing phenomenon happening across social media, coffee shops, schools, and in between — milk shaming.
Today, 92 percent of American households consume dairy milk. So MilkPEP partnered with Queen Latifah to release a parody-style public service announcement and social-first campaign about this trend. The OK2MILK campaign is a full digital ecosystem that includes bespoke social accounts across Instagram, TikTok, and YouTube.
There’s a milk-loving community, hotline (for both milk lovers and milk shamers), and a support website featuring testimonials, information, and Ok2Milk merch.
Proceeds will go to to Stomp Out Bullying (up to $10,000), all designed to reach younger consumers.